Short essays on what actually converts in short-form paid social — hooks, formats, briefs, and the mistakes we see teams repeat.
A practical breakdown of what makes UGC ads work for SaaS — hooks, angles, screen-demo formats, and the mistakes killing your CPA.
AI products are invisible until you show them working. Here's how to script UGC ads that make an AI feature feel like a real, useful moment.
Five hook frameworks we reuse across AI and SaaS UGC ad campaigns — with real examples of what to say in the first 1.5 seconds.
When to use screen-demo, POV, or voiceover UGC for a mobile app or SaaS product — and when a talking head is actually the wrong call.
A concise UGC brief template for AI and SaaS founders — what to include, what to leave out, and how to get creative that actually converts.