- Product
- Nova — AI writing copilot
- Creative angle
- “The email I never sent” — POV screen demo
- Objective
- Trial sign-ups
- Format
- 9:16 · 22s · Voiceover + screen
Why brands work with Angle & Hook
Deep tech & SaaS fluency — I actually understand the product, and I can translate it for a total beginner without losing the nuance.
Multiple creative angles built for testing, not just one video.
Every delivery in 2 aspect ratios with hook variations.
Engineering background — I understand the product before I script it.
Sample Ad Creatives
Concept work built to demonstrate angle, hook, and pacing decisions. Each card documents the creative brief behind the frame.
- Product
- Loop — SaaS analytics
- Creative angle
- “The dashboard my CEO actually opens”
- Objective
- Demo bookings
- Format
- 9:16 · 30s · Over-shoulder + VO
- Product
- Kettle — mobile budgeting app
- Creative angle
- “I tracked every coffee for 30 days”
- Objective
- Install + first-session
- Format
- 9:16 · 18s · POV + captions
Creative Services
UGC Ads
15–45 second videos. Screen demo, POV, over-shoulder, and voiceover formats — built for paid social from the first frame.
Creative Strategy
Hooks, angles, scripts. We start from your product and audience, not a trend template — every concept has a testable thesis.
Editing
Captions, pacing, CTA optimization. Cutting for retention curves, not vibes — ratios and hook variants delivered together.
Rates
Every project includes concept, script, filming, and edit. You get ad-ready deliverables, not raw clips.
Rates are starting rates and may adjust with creative scope.
Usage rights. Prices cover organic use. Paid ad usage: +50% (12 months) or +100% (perpetual). Whitelisting quoted separately.
50% deposit, signed agreement before filming, 5-business-day standard turnaround.
FAQ
Start a brief
Send the product, the angle you're chasing, and a rough budget. I reply within one business day. Or contact me directly at angleandhook@gmail.com.